If you know anything about the Germany-based Aldi chain, you know it’s a discount grocery store that carries very little in comparison to most American supermarkets. No floral, photo, pharmacy, fresh bakery, salad bar or deli counter. Just the basic, mostly private-label choices of produce, prepackaged breads, dairy, fresh meats, frozen seafood, paper products and health and beauty goods.
I’ve written about the chain for another online publication, but not about their chocolate. I found two bars to try, and decided for the price (less than $3 for each eight-ounce bar), it was worth the risk. If they were awful, it proves that money can and does buy the best. If they were at least acceptable, it proves that quality can come at a favorable price.
The two bars I tried, Choceur Dark 45% and Moser Roth 70% were tasted at the same time of day (7 a.m., which is my normal tasting time) on two different days.The Choceur Dark is from Austria, and the best thing I could say is that it was pleasantly OK. The bar had shine, but no snap. The flavor was a little tangy, not as sweet as you would expect this percentage, but there just wasn’t much to distinguish it from any drugstore bar.
The Moser Roth was closer to what you’d expect from a high-end bar. Bitter, with a decently deep chocolate flavor, but nothing that would make you buy more of it, even for the price. It’s not bad, just not very satisfying.
Both bars contain vanillin, the artificially synthesized vanilla flavor, which certainly didn’t help the flavor profile. If you’ve eaten the highest-quality chocolate for a while, even a small amount of the poor or middle-of-the-road stuff is unpleasant to the palate. I understand the need for products like these. It’s an opportunity for people of limited financial means or those with a genuine lack of chocolate knowledge to obtain the best. Both are a step up from the mass-produced morass. Not a very strong step, but a step nonetheless.
- Stone Brewing / Iron Fist / Ken Schmidt Mint Chocolate Imperial Stout (thisiswhyimdrunk.wordpress.com)
- Delicious Recipes; Chunky Dark Chocolate Chip Cookies (36xty5.wordpress.com)
- Rocky Road’s (bakewithclaire.wordpress.com)
- Financially Fit Friday: Comparing Grocery Stores (lessonslifeteachesme.wordpress.com)
- Paul A. Young: Flavour Alchemist and Master Chocolatier (onefinestay.com)