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Taste Test: Trader Joe’s vs. Fresh Market

We recently welcomed the opening of both a Fresh Market and a Trader Joe’s in the neighborhood. I happen to like both stores; although on the pricey side, they offer a full range of foods and services, both offer high-quality house brands and excellent customer service.

Is Trader Joe’s 85% store brand bar a better buy than Fresh Market? Courtesy of Wikimedia.

But what about the chocolate?

I’ve tried house brand bars from both stores, both 85% cacao, and here’s what I found:

The Trader Joe’s bar, which lists the bean origin as Colombian, was a thin, snappy bar (there are two per package, in case you’re inclined to share) with a lot of fruit, a little smoke and the bitterness you would expect from this percentage. Fresh Market’s bar has no country of origin, it’s thicker and chewier, with hints of butter and heavier smoke.

The two bars are roughly the same weight, and the price difference is less than a dollar. Both had good shine, no bloom and the logo imprints on both bars were clear,

So, which is better? I liked the Trader Joe’s bar a bit more because of the fruit, but I would not decline the Fresh Market if it were offered. Either one is a good and satisfying purchase.

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And on the other end of the price spectrum, I invested in a bar of Chocolat Bonnat Porcelana recently. And by invested, I mean I paid around $25 for a single bar. I think it means I have officially gone over to the dark side, figuratively speaking (literally speaking, I’ve been there for a long time). This product sings when you open the package. The aroma is passionately chocolate, and the flavors of raisin, dark caramel and coffee make it seem crazy not to buy it. This is a bar to nibble, savor and save for special occasions.

 

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